Our Store

Locally owned and operated, Aspen Grog Shop is a 3600 sq. ft. space with the largest selection of wine, liquor and beer in the Aspen area.  We have an excellent location in downtown Aspen, 1.5 blocks from the Gondola and right next to City Market.

Aspen Grog Shop specializes in procuring the widest selection of regional and craft beer, wine, cider and spirits in Aspen. We stock an extensive selection of local and imported wines from around the world, liquors, cigars and a huge variety of craft beer and spirits made in Colorado.

We have been recognized for many years as the best liquor store in the Aspen area by our local media. Our community is very important to us and we annually donate to many local clubs, organizations and events.

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At Aspen Grog Shop, our customers have been and will always be our top priority.

Aspen Grog Shop is ably supported with dedicated staff, all with knowledge that they love to share. They are ready to help you find the perfect wine, spirit or beer for every occasion and suited to your budget.

With such a large liquor range, it is our staff that makes your shopping experience easy and enjoyable.  All the wines in our store have been hand selected by our wine expert, our General Manager, Roger Carlsen, who has more than 30 years experience in the industry.



When you’re having a party, wedding, or a special event, and you need help determining what beverages to buy, and how much you’ll need for your guests, turn to our experienced and caring staff at Aspen Grog Shop.

With our fantastic selection of liquor, wine and beer we can personalize your choice of products and price points to meet your needs and budget. We can stock your event or wedding with all of your beverage needs and deliver directly to the event site.

We are happy to provide advice on Food and Wine Pairing plus answer any other questions you may have. A great article on wine and food pairing to get you started can be found here:

We also offer a free consulting service for those clients looking for advice and assistance to source wines to stock their wine cellars.


Free Ice & Delivery

Forgot to pick up some beers for the game? Need a great bottle of wine for dinner? Coming to ski or hike in Aspen? Call ahead and we'll have your order ready for you to pickup or delivered upon your arrival. Let us help make your trip relaxing and easy! 

Aspen Grog Shop offers free ice and free delivery on all orders over $50.00 from 2:00-7:00pm, Monday through Saturday, in the Aspen core.

We cater to weddings, events and parties and are available any time to discuss and coordinate those orders and arrange delivery.

It will be our pleasure to deliver some drinks for you!  Call us at (970) 925-3000 to customize your order.

*Please note that not all items are guaranteed as the Aspen Grog Shop’s stock can change without notice – please call us directly to inquire on prices or product availability. 


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Aspen’s Grog Shop’s origins date back over 50 years to 1965. Originally called "The Grog Shop", then "The Great Western Grog Shop". It is known locally as 'The Grog Shop' or as 'The Adult Candy Store'. The official business name was changed to Aspen Grog Shop in late 2017. We updated and refreshed the original 1960s Grog Shop logo, but we kept our caveman, affectionately known as 'Grogman', because he is so well recognized. 'Grogman' also keeps us connected to our long history in Aspen and we continually strive to provide the same outstanding service and “local” experience to our customers we have given since we opened.


Contact Us


Monday – Saturday | 10:30am – 10pm
Sunday | 12pm –8pm

Next time you’re looking for a wine, beer, or spirit and don’t know where to go, choose Aspen Grog Shop!

We look forward to assisting you!


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